![]() Airtable can do a lot of things, in a lot of ways, but unless you know what information your unique content management plan requires, even using a built-in content strategy template is going to end up being really confusing. ![]() Really analyze your processīefore you even think about breaking out any sort of project management software, you must understand the process you’re working through. You’ll get the most out of your Airtable by following these steps. What it did, though, was make me feel like I finally had a grasp on the mountain of material that we were moving around. I’d like to puff my chest and say it made my team unstoppable, but that would be a bit much. See, it doesn’t matter how strong your content management strategy is if your tools aren’t quite there, or worse, they’re too confusing for the least tech-capable on your team.Įventually, we settled on the Airtable platform for things like content marketing management and production calendars. ![]() Over the years, we used a variety of tools to try to make this system easier for everyone and to avoid the crushing stops and starts that happen when not everybody seems to be at the same level on the technology playing field. For years, I managed writers and designers as part of a content production team and found pretty quickly there was nothing quite as beautiful and wholesome as a well-oiled content workflow.īut, as with all things put on pedestals, the moment anything went sideways, the dream of clean lines and perfection turned into a dirty, overly complicated nightmare. There’s something about content management that’s both alluring and repulsive - a little bit good and a little bit evil. Learn some simple ways to make Airtable work for you. Using Airtable for content management can turn a complicated task into one that’s at least easy to understand and follow.
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